About the Institute

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The Angus Reid Institute was founded in October 2014 by pollster & sociologist, Dr. Angus Reid. It has the status of a registered charity in Canada.


Our Mandate

The Angus Reid Institute is a national, not-for-profit, non-partisan public opinion research foundation established to enhance and encourage better understanding of issues and trends affecting economic, social, governance, philanthropy, public administration, domestic and foreign policy in Canada and its world.

How we’re funded

Our activities are funded through an initial endowment from the Reid family and project-based funding provided by fellow not-for-profit organizations and selected partners in Canada.

What we do

We commission, conduct and disseminate original, publicly accessible and impartial statistical public opinion polling research and policy analysis. Our public education program makes this information available primarily through the angusreid.org website as well as through publications, news media, consultations and presentations via social media channels and partner organizations.

What we don’t do

Neither the Angus Reid Institute nor the poll data we release is intended to explicitly communicate a public call to political action for the purposes of retaining, opposing or changing the law, policy or decision of any level of government in Canada or a foreign country.

Neither the work we do, the materials we produce, nor the public statements we make (including those of our staff or associates) are for the purposes of inciting or organizing pressure on elected representatives or public officials to retain, oppose or change the law, policy or decision of any level of government in Canada or a foreign country.

We don’t donate or make gifts to qualified donees as defined by the Canada Revenue Agency to support the political activities of such recipients.

Our Operating Principles

All polling research carried out by the Angus Reid Institute is strictly non-partisan. Its goal is to assist the development of sound social and economic discourse and awareness by providing reliable and verifiable data on important public issues.

Studies are conducted by qualified researchers that possess the training and experience necessary to competently and effectively carry out the goals of the Institute.  Research conducted by the Institute is disseminated to the public on the angusreid.org website. The Institute also uses social media resources, as well as traditional media and academic channels, as appropriate.

Code of Ethics

Independence, impartiality, open-mindedness and professional integrity are indispensable to the mission and success of the Angus Reid Institute. To promote and preserve these values, the Institute’s Code of Ethics includes the following policies:

Conflicts of Interest

Angus Reid Institute employees must avoid conflicts of interest or the appearance of conflicts of interest. They should never engage in any activity that might compromise or appear to compromise the Institute’s credibility or its reputation for independence or impartiality. All employees are required to seek prior approval from a supervisor before engaging in any activity that may be deemed a potential conflict of interest, including membership in groups, boards and associations that may call into question the Institute’s credibility or its reputation for impartiality.

Prohibitions on Electioneering

As a non-profit foundation, Angus Reid Institute and all of its employees, when acting in their professional capacity, are prohibited from participating, directly or indirectly, in any political campaign activities on behalf of, or in opposition to, any candidate for public office. In addition, the Institute has a strict prohibition against partisan political activity by senior staff, even when they are acting in their individual capacity and on their personal time.

Integrity of Research

To ensure that the information we generate is of the greatest value to citizens and policymakers, the Angus Reid Institute is committed to conducting research in a manner that is impartial, open-minded and meets the highest standards of methodological integrity. We employ only those tools and methods of analysis that, in our professional judgment, are well suited to the research question at hand. We describe our findings and methods accurately and in sufficient detail to permit outsiders to evaluate the credibility of our results. We encourage inquiries about our research methods and practices, and attempt to answer requests for information promptly.

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