We Really Are the North: Raptors’ unprecedented success draws attention from across the country

Canadians divided equally over whether Raptors are Canada’s team or Toronto’s team June 6, 2019 – While basketball has a loyal, diverse and youthful fanbase in Canada, hockey’s supremacy north of the 49th parallel has long been uncontested. A new

Read More

Honour or Insult? Canadians divided over movement to change Indigenous sports team names

Three-in-ten find ‘Edmonton Eskimos’ offensive, as CFL team considers future of 70-year-old name June 12, 2019 – Honouring cultural traditions or disrespect through caricature? This is the fundamental debate over use of Indigenous names and imagery in sports in recent

Read More

Canadian Collapse: Exit of NHL teams brings familiar heartache for fans, potential trouble for broadcasters

Strong first round viewership could dwindle for rest of playoffs with loss of Canadian teams and big stars April 25, 2019 – Canada’s Stanley Cup drought was extended again this year, and a lot quicker than most hockey fans hoped.

Read More

Pigskin Preferences: Canadians follow both the CFL and NFL; but would watch Super Bowl over Grey Cup

One-in-five say they follow each league, with older Canadians preferring the CFL and younger, the NFL August 31, 2018 – As the Canadian Football League’s Labour Day tradition with four games across the country continues this weekend, and as the

Read More

Bravado, heartbreak & the beautiful game: Canadian fans cheer England, Brazil; lament Portuguese & German exits

Half of those interested in the tournament have been streaming games at work or school July 5, 2018 –  The drama of the world’s most-watched sporting event is alternately breaking hearts, and taking Canadian fans’ breath away. Over the past

Read More

Passing on Pyeongchang? Most Canadians less interested in Olympic hockey without NHL players

More than half still say they’re looking forward to the games overall, up slightly from Sochi February 7, 2018 –  The Olympic hockey tournament has been home to some of the most iconic moments in Canadian sports history. Whether it’s

Read More
Sign up for the Angus Reid Institute Mailing List

Receive our latest releases first