Facing tough talk over NAFTA renegotiations, Canadians rediscover affection for the trade pact

by David Korzinski | February 12, 2017 7:30 pm

Canadians are three times more likely to say NAFTA has benefitted their country than hurt it

February 13, 2017 – When Prime Minister Justin Trudeau meets U.S. President Donald Trump face-to-face for the first time on Monday, the pair are almost certain to discuss the North American Free Trade Agreement (NAFTA). When they do, they’ll do so against a backdrop of rapidly shifting Canadian public opinion on the topic.

The latest study from the Angus Reid Institute finds Canadians – who were lukewarm towards the trade deal just eight months ago – noticeably more enthusiastic about NAFTA now that the President of its largest member is threatening to radically change it[1].

More than four-in-ten Canadians (44%) now say NAFTA has benefitted their country, compared to just 25 per cent who said this last June. Likewise, fewer than one-in-four (24%) now say they would like to see the deal renegotiated, down from 34 per cent last year.

This sudden surge in affection for the Canada-US-Mexico trade pact first implemented in 1994 doesn’t necessarily equate to a belief that it will remain intact, however. Most Canadians think renegotiation will happen, and they’re three times more likely to expect Canada to be worse off than better off as a result.

Key Findings: angus reid nafta

Views of NAFTA over time

U.S. President Donald Trump came to power promising to rip-up trade deals and renegotiate them[2] on terms more favourable to his country. His top target? The accord that governs trilateral trade between Canada, the United States, and Mexico.

As recently as June 2016, the Canadian public was not particularly enthusiastic about NAFTA. An Angus Reid Institute poll[3] released that month – ahead of the so-called “Three Amigos Summit” between Prime Minister Trudeau, Mexican President Enrique Peña-Nieto, and then-U.S.-President Barack Obama – found roughly as many respondents saying the deal had hurt Canada (26%) as saying it had benefitted the country (25%). Large numbers were unsure (27%) or convinced the pact had made little difference either way (22%).

What a difference eight months and a new U.S. president make. Today, with NAFTA under threat, Canadians have radically changed the way they feel about the deal in a relatively short period of time. A large number (31%) remain unsure of the treaty’s impact, but the number saying it has hurt Canada or been a net neutral force has fallen dramatically, and the number saying it’s a net benefit has nearly doubled:

angus reid nafta

Men and older Canadians (those ages 55 and older) are more likely to say NAFTA has benefitted Canada, though it should be noted that this doesn’t mean women and younger age groups are more likely to say the deal has been painful. Rather, women are nearly twice as likely as men to say they are “not sure” what the agreement’s impact has been (40% versus 22%). Younger people are similarly more likely to express uncertainty that older ones (see comprehensive tables for greater detail[4]).

Notably, the current view that NAFTA has been a net benefit to Canada cuts across party lines. Even those who voted for the arguably trade-skeptical[5] New Democratic Party in the 2015 federal election are much more likely to say the pact has been beneficial than to say it has been harmful:

angus reid nafta

These latest views on NAFTA are a significant departure from where Canadians were on the concept of North American trade in the early 1990s. Back in 1993, as NAFTA was being negotiated, a majority of Canadians (58%) told Angus Reid they opposed the deal.

Over the years, however, Canadians have come around on the concept of free trade. ARI polling[6] during the 2015 federal election found international trade to be Canadians’ preferred foreign policy focus:

angus reid nafta

Likewise, surveys on two contemporary free trade deals – the now-likely-defunct Trans-Pacific-Partnership[7] (TPP) and the soon-to-be-ratified Comprehensive Economic and Trade Agreement[8] (CETA) between Canada and the European Union – found Canadians feeling more positive than negative overall, though large numbers said they were “not sure” about each one:

angus reid nafta

What should happen to NAFTA?

While Canadians haven’t always been enthusiastic about NAFTA, most of them would still like to see the North American trade deal continue in some form or another. Asked to weigh their options in a trade-off question in the Angus Reid Institute’s comprehensive study of Canadian values[9] last September, seven-in-ten Canadians (71%) chose “we should keep NAFTA, it’s a benefit to us” over “we should get out of NAFTA, it’s hurting us” (29%).

The same cannot be said of Americans, who were evenly divided when confronted with this face-off. Fully half of U.S. registered voters chose the “we should get out of NAFTA option,” as seen in the following graph:

angus reid nafta

When asked a different question about the future of NAFTA, Canadians’ opinions have also shifted since June. At that time[10], one-in-three Canadians (34%) said they would like to see NAFTA renegotiated – though it’s worth nothing that fewer than one-in-ten (9%) wanted it to be done away with entirely. One-in-four (24%) said it should be “strengthened and expanded.”

Today, more Canadians say they would like to see the agreement strengthened and expanded than any other option:

angus reid nafta

As was the case in June, men and older Canadians are more likely to have an opinion on NAFTA, while women and younger Canadians are more likely to be unsure (see comprehensive tables[11]).

Canadians see renegotiation as inevitable

Whether or not Trump and Trudeau begin the process of renegotiating NAFTA when they meet on Monday, more than half of Canadians (56%) expect the deal will ultimately be renegotiated in a way that entails significant changes. One-in-ten Canadians (12%) say the deal will remain largely unchanged, while a similar number (8%) say the deal will be done away with completely:

angus reid nafta

The new President’s interest in renegotiating NAFTA is widely regarded as primarily targeting Mexico, not Canada. Indeed, Canada’s ambassador to the U.S. went as far as to say[12] that he didn’t “think Canada is the focus as all.”

That said, the renegotiation of North America’s far-reaching trade partnership would likely put some protections that Canadian industries have fought for under the microscope. The Trump administration has made it known that the softwood lumber industry and Canadian livestock are both sources of interest[13], where the U.S. would like to seek more favourable terms of trade.

The tough talk on trade from south of the border appears to have left Canadians concerned over the outcome of a renegotiation. Just one-in-ten say they would expect Canada to come out better off under a new deal, while more than three times as many say this nation would be hurt by new terms:

angus reid nafta

U.S. a more popular post-NAFTA partner than Mexico

If NAFTA does indeed disintegrate, where should Canada focus its trade efforts? As might be expected, given that Canada’s trade with the U.S. is worth more than US$600 billion annually, Canadians are roughly three times more likely to favour a focus on the U.S. than they are to prefer focusing on Mexico (29% versus 10%).

That said, the largest number of Canadians (42%) would like their government to focus on the U.S. and Mexico equally if NAFTA were no more.

angus reid nafta

This finding is notable, considering current trade with Mexico is worth slightly less than US$30 billion annually. It suggests – as previous ARI polling[14] has also suggested – that many Canadians would like their country to forge a closer relationship with Mexico, though not at the expense of the Canada-U.S. relationship.


The Angus Reid Institute (ARI) was founded in October 2014 by pollster and sociologist, Dr. Angus Reid. ARI is a national, not-for-profit, non-partisan public opinion research organization established to advance education by commissioning, conducting and disseminating to the public accessible and impartial statistical data, research and policy analysis on economics, political science, philanthropy, public administration, domestic and international affairs and other socio-economic issues of importance to Canada and its world.

Click here for the full report including tables and methodology[15]

Click here for comprehensive data tables[16]

Click here for the questionnaire used in this survey[17]


Shachi Kurl, Executive Director: 604.908.1693 shachi.kurl@angusreid.org[18]

  1. threatening to radically change it: http://www.forbes.com/sites/doliaestevez/2017/02/07/donald-trumps-promise-to-rip-up-nafta-is-dangerous-former-treasury-secretary-summers-says/#7ec1cee424f9
  2. rip-up trade deals and renegotiate them: http://www.forbes.com/sites/doliaestevez/2017/02/07/donald-trumps-promise-to-rip-up-nafta-is-dangerous-former-treasury-secretary-summers-says/#7ec1cee424f9
  3. Angus Reid Institute poll: http://angusreid.org/three-amigos-summit-nafta/
  4. see comprehensive tables for greater detail: http://angusreid.org/wp-content/uploads/2017/02/2017.02.07_NAFTAReleaseTables.pdf
  5. trade-skeptical: http://www.theglobeandmail.com/report-on-business/trade-issue-brings-contradictions-for-ndp/article25152063/
  6. ARI polling: http://angusreid.org/tpp-election-2015/
  7. Trans-Pacific-Partnership: http://angusreid.org/trans-pacific-partnership-feb-2016/
  8. Comprehensive Economic and Trade Agreement: http://angusreid.org/twenty-years-of-trade-canadians-solidly-support-ceta-in-2014-soundly-opposed-nafta-in-1993/
  9. comprehensive study of Canadian values: http://angusreid.org/canada-values/
  10. At that time: http://angusreid.org/three-amigos-summit-nafta/
  11. see comprehensive tables: http://angusreid.org/wp-content/uploads/2017/02/2017.02.07_NAFTAReleaseTables.pdf
  12. went as far as to say: http://www.reuters.com/article/us-usa-trump-nafta-canada-idUSKBN15703T
  13. sources of interest: http://www.theglobeandmail.com/news/politics/canadian-businesses-seek-clarity-on-trumps-trade-policies/article32869000/
  14. previous ARI polling: http://angusreid.org/three-amigos-summit-nafta/
  15. Click here for the full report including tables and methodology: http://angusreid.org/wp-content/uploads/2017/02/2017.02.10_NAFTA.pdf
  16. Click here for comprehensive data tables: http://angusreid.org/wp-content/uploads/2017/02/2017.02.07_NAFTAReleaseTables.pdf
  17. Click here for the questionnaire used in this survey: http://angusreid.org/wp-content/uploads/2017/02/2017.02.06_NAFTA_SOLO.pdf
  18. shachi.kurl@angusreid.org: mailto:shachi.kurl@angusreid.org

Source URL: https://angusreid.org/trump-nafta-renegotiation/