by Angus Reid | September 19, 2016 8:00 pm
September 19, 2016 – As the world begins to consider the implications of Donald Trump’s victory over Hillary Clinton in the 2016 U.S. Presidential election, a comprehensive analysis of the American electorate conducted during the campaign by the Angus Reid Institute provides some much-needed insight into the kind of country Trump’s supporters hope he will now make reality.
In many ways, the candidates’ boosters were living on different planets when it came to a variety of political and social issues this election season.
Looking at the Trump side of these issues provides a window onto the views of those who elected him, while looking at the various places where Trump and Clinton supporters agreed provides evidence that Americans may be more united than they think they are, even after an extremely divisive campaign. What follows is the text of the institute’s original report on this topic, from early September.
PART 1: The voting landscape
In many ways, the 2016 U.S. Presidential election is unprecedented. It’s the first time a woman has been nominated for the country’s highest office. It’s the first time in more than half a century that a major party has nominated a candidate with no previous political experience. It’s guaranteed to produce the oldest President on inauguration day in American history. And it’s happening at a time when political polarization – already considered by some to be worse than ever in 2012 – seems to only be getting worse.
With this context in mind, the Angus Reid Institute sought to gain a sense of who the supporters of each candidate are – what motivates them, what they value, and how they view their lives and their country.
While this survey asks registered voters about their about voting intentions, it is not intended to provide a conclusive word on the standings of the candidates. Rather, it is intended to create a profile each candidate’s supporters. At the time of this writing, national polling averages showed Clinton with a narrow lead over Trump (41.7% versus 40%, with 8% for Libertarian Gary Johnson, according to FiveThirtyEight)
ARI asked registered voters to pick a side in this election, first by asking who they planned to vote for, and then by asking those who chose an option other than Clinton or Trump which of the two they’re more inclined to lean toward. For the purposes of this report, each candidate’s “supporters,” consist of these two groups (those who intend to vote for the candidate, and those leaning in his or her direction).
One key factor that motivates Americans to sort themselves into these two camps is their distaste for the candidates. As seen in the first graph of this report, roughly half of each candidate’s support comes from people who say they’re motivated by a desire to prevent the other option from winning.
Fully one-quarter of each candidate’s supporters say they dislike the person they would pick to be the next President of the United States:
Voting intentions reported in this survey tend to follow the well-documented demographic trends that have been reported elsewhere. Trump supporters tend to be older, whiter and less-educated than those who prefer Clinton.
PART 2: Common ground – on what do the two sides agree?
Shared beliefs: The things on which both sides agree
There are lots of differences between Trumpists and Clintonites. They’ve received lots of attention in the media, and they will be discussed later in this report.
But what, if anything, do these two camps have in common? Are there any beliefs that unite the partisans?
As it turns out, these two groups share a number of common values and experiences, starting with a general sense of satisfaction with a variety of aspects of their daily life:
Likewise, supporters of each candidate are inclined to be optimistic about their own futures and the future of the community the live in:
In other words, Trump supporters and Clinton supporters are united in the belief that their own lives are pretty satisfactory these days, and in their optimism that things will stay that way for them in the future.
The two camps also share a belief that “America is the greatest country on Earth” (72% of Clinton’s supporters and 84% of Trump’s agree with this) and that “if you work hard, it is possible to be successful no matter what your background” (74% Clinton; 85% Trump).
At the same time, people on both sides feel disenfranchised by the political process and demoralized about the promise of America. Roughly eight-in-ten supporters of each candidate say “the American Dream is not as promising as it used to be,” and more than six-in-ten say “it’s impossible for me to have any real influence on the political decisions that affect me.”
The following infographic highlights these broad ideas on which Americans on each side of the Presidential race agree:
Two key takeaways from these shared attitudes:
Shared uncertainties: The things on which both sides are split
At the same time, there are divisions in American society that cut across partisan politics. Respondents to this survey were asked to respond to a series of “face-offs” relating to major social and policy issues in the United States.
On most of these questions, Clinton and Trump supporters are polar opposites, but on a handful, they express similarly conflicted views.
Roughly half of each candidate’s support, for example, say security and anti-terrorism efforts don’t justify weakening civil liberties such as privacy. Likewise, a narrow majority of both Clinton and Trump supporters say “America is a blessed nation that remains a model for the rest of the world.” These shared divisions are highlighted in the following infographic:
This bipartisan ambiguity also extends to two measures of personal satisfaction canvassed in this survey: one’s own financial situation, and the job opportunities in one’s community.
Roughly half of each candidate’s supporters say they are satisfied with these two economic measures, while the other half is dissatisfied:
PART 3: Planet Clinton, Planet Trump – lightyears apart
Clinton supporters more satisfied today; more optimistic about tomorrow
While Americans who favour each candidate express similar amounts of satisfaction with their personal lives and their communities, they have decidedly divergent views on the overall direction of the country.
Clintonites are more than twice as likely as Trumpists to say they are satisfied with the way things are going in the U.S. today. Nearly half of them feel this way, as seen in the following graph:
In a similar vein, those who prefer Clinton are more likely to say they’re optimistic about the country’s future, and the future of the next generation of Americans:
Given that Clinton’s party has held the White House for the last eight years, and that she has the endorsement of the sitting President, it is perhaps understandable that her supporters are more likely to be satisfied with the status quo and to feel more positively about that status quo continuing.
Massive policy divides
Similarly, Hillary Clinton’s supporters are more than twice as likely as Trump’s to agree with the statement “I generally trust the government to act in the best interests of the people.” Almost half of Clintonites agree with this statement, compared to less than one-quarter of Trump supporters who do so:
On face-off questions related to key elements of public policy, the Clinton and Trump camps are bitterly divided.
Among the largest gaps between the two groups? Opinion on immigration policy, widely seen as one of Trump’s signature issues.
Nearly eight-in-ten Trump supporters (79%) say America’s priority should be “taking a harder line on deporting illegal immigrants,” while almost as many Clinton supporters (72%) say the priority should be “looking for ways to facilitate citizenship for undocumented residents”:
As seen in the graphs that follow, the two camps also espouse deep divisions on gun policy, while Trump supporters are internally split on the purpose and function of the justice system:
Even more divisive than these issues is the signature achievement of the Obama administration: The Affordable Care Act, better known as “Obamacare.” Those who prefer Clinton overwhelmingly say the healthcare law should be “strengthened and expanded” (80% say so), while Trump partisans equally overwhelmingly say it should be “cancelled” and health care left up to “individual Americans and the marketplace” (81%):
The two sides also find themselves on opposite sides of another face-off on the role of government, this one dealing with hiring equality, and whether government intervene to ensure greater representation of women in senior corporate management:
Another question about the role of government – about whether expansion of government is desirable, in a broad sense – divides the Clinton camp, while eight-in-ten Trumpists are certain the size of government should be reduced:
Clintonites are similarly split on the role of the federal government when it comes to economic issues, while the vast majority of those who support Trump say the free market should rule:
Other economic face-offs – on the social safety net, environmental protection versus economic growth, and the North American Free Trade Agreement (NAFTA) – divide partisans more evenly.
On NAFTA, especially, the findings are striking. Historically, Republicans have favoured free trade as part of an ideological commitment to deregulation. In the age of Trump – who has made opposition to the Trans-Pacific Partnership and frustration over international trade more generally a central part of his campaign – would-be Republican voters seem to have abandoned their support one of the country’s oldest free trade agreements:
The two groups are also divided by their attitudes toward a variety of social issues in America today, starting with their assessment of which is a greater threat to public safety: Islamic terrorists abroad or unstable people at home with easy access to weapons.
As seen in the following graph, Trumpists lean toward the former, while Clintonites tilt more heavily toward the latter:
Notably, three-quarters of Trump supporters (75%) say “minorities should do more to fit in better with mainstream American society,” while 65 per cent of Clinton supporters choose the opposing option: “We should encourage cultural diversity, with different groups keeping their own customs and languages.”
There are similar divides on a face-off between “greater acceptance of people who are LGBTQ” and “more recognition of the importance of traditional families where a man is married to a woman,” and on a face-off about the source of problems facing black Americans, as seen in the following graphs:
Clearly, when it comes to these measures of social policy, most Trump supporters take a more “traditional” approach, while those who prefer Clinton tend to favour what might be described as a more “modern” one.
In this sense, it could be argued that Trump’s supporters see his “Make America Great Again” message as a plan to return America to a bygone era of greater cultural homogeny.
On other social issues, the two groups aren’t opposites. Regarding religion, for example, three-quarters of Trumpists (77%) say America should “publicly celebrate the role of faith in our collective lives,” while Clinton supporters are more evenly split.
Conversely, Clintonites are mostly united in their opinions of wealthy people, while Trump supporters are divided, as seen in the following graphs:
PART 4: Conclusion – Where does America go from here?
Whether Trump or Clinton wins in November, the deep partisan divisions between their supporters will remain.
This report has highlighted a good deal of common ground on which the next President could attempt to unite the country, but there are significant obstacles to doing so.
First, most of the areas where large numbers of Americans on both sides agree are either personal (i.e. satisfaction with one’s own life) or exceedingly vague (i.e. America is the greatest country on Earth). It’s difficult to envision a collective rallying cry around something so abstract or individualistic.
Second, even if the next President were able to craft a message around the things Americans of all political stripes have in common, it’s likely to be ignored by a large swath of the population. As this data highlights, partisanship in America is so strong, and these candidates so disliked, that many Americans are likely to reject anything the next President says simply because of who says it.
Third, the news media is no longer regarded as a trustworthy arbiter of the facts. Even if a message that could unite Americans existed, most of them wouldn’t believe it coming from the media any more than they would believe it coming from the President.
Two-thirds of Americans (66%) say “most of the stories you see in the news can’t be trusted,” when asked a face-off question about this. Trump supporters are especially likely to distrust the media (79% do), but a majority of Clinton supporters do so as well:
All of this adds up to a rough next four years in America, whether under a Trump or a Clinton Administration.
The Angus Reid Institute (ARI) was founded in October 2014 by pollster and sociologist, Dr. Angus Reid. ARI is a national, not-for-profit, non-partisan public opinion research organization established to advance education by commissioning, conducting and disseminating to the public accessible and impartial statistical data, research and policy analysis on economics, political science, philanthropy, public administration, domestic and international affairs and other socio-economic issues of importance to Canada and its world.
Click here for the full report including tables and methodology
For detailed results by Presidential preference, click here.
For results by age, gender, region, education, and other demographics, click here.
Click here for the questionnaire used in this survey
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