by Ian Holliday | April 14, 2016 10:00 pm
April 15, 2016 – As complaints about mandated “skinny basic” television packages continue to mount, a new public opinion poll from the Angus Reid Institute finds relatively few Canadians have actually switched to newly available bundles, while those looking into switching are less than impressed with what they’ve found.
This, despite the fact that there seems to be considerable appetite for change: Half of all Canadians say they’re frustrated with the value they get from their TV service providers, and roughly the same number say the idea behind creating the skinny packages was a good one. That’s almost four times as many as say it was a bad idea.
For many, TV providers offer poor value
In March 2015, the CRTC announced new rules requiring cable and satellite companies to offer stripped-down service packages for $25 or less and to allow customers to choose individual channels or small bundles to add to their plan. When the rules took effect a year later, the commission said they would usher in “a new era of choice for Canadian television viewers.”
The changes are part of the CRTC’s “Let’s Talk TV” initiative, one of the goals of which is to improve choice and affordability for consumers – among them, nearly half of all respondents to this survey, who tell ARI they are frustrated with their current options:
Quebec residents are most likely to say they’re getting their money’s worth when it comes to TV service (53% feel this way), while Atlantic Canadians are most inclined to say they’re getting a bad deal (62%).
Canadians aged 35 or older are also more likely to say they get poor value for their television dollar. This finding is largely attributable to the fact that one-in-four (24%) of those aged 18-34 have “cut the cord” – that is, they don’t subscribe to any TV service at all (see comprehensive tables for greater detail).
Most say extra costs outweigh extra choices
Since the new CRTC rules took effect, the regulator has been inundated with complaints, many of which centre on the fact that cable companies add extra fees – often for things that are included in the base price of more expensive packages – that drive the cost of skinny basic packages well over $25.
Between these fees and the expense of selecting additional “pick-and-pay” channels – where available – getting exactly the TV package one wants can end up costing just as much as buying a traditional bundle.
But does having the freedom to choose a more customized package make the added fees worth switching?
Most Canadians say no. When asked to choose between two opposing statements, a large majority (68%) say extra costs mean packages aren’t worthwhile, even if they offer greater choice. About a third (32%) are inclined to agree that greater choice makes the new packages are worthwhile, even if prices don’t meet expectations.
Majorities feel this way across all age groups, but younger Canadians (those ages 18 – 34) are more swayed by the choice side of the equation than those over 35:
Those most familiar with skinny basic are unimpressed
Most Canadians (78%) are aware of the CRTC’s decision to mandate $25 basic packages and pick-and-pay channel offerings, but comparatively few (17%) say they have investigated these options themselves.
Among those who have – skepticism is common. Indeed, nearly eight-in-ten (79%) of those who have looked into skinny basic – but not switched – say the packages aren’t worthwhile because of the extra fees (see summary tables at the end of this report).
Asked specifically whether their consideration of switching to a skinny TV package had left them with a generally positive or negative opinion about the options available, two-in-three say their impression is negative:
A good idea, poorly executed?
CRTC Chairman Jean-Pierre Blais has suggested on multiple occasions that the commission could use the license renewal process for television providers as a means of ensuring compliance with the spirit of the skinny basic rules and other regulations the commission has enacted.
Blais has been less specific about how this would work in practice, however, saying only that the CRTC “will not hesitate to take action” when most broadcaster licenses come up for renewal in 2017.
If the regulator is successful in its effort to bring service providers “in line,” Canadians are likely to be pleased with the results. Asked whether requiring companies to offer stripped-down television packages was a good or a bad idea in the first place, few respondents (13%) say it was a bad one.
For all their displeasure with the reality of skinny TV, nearly half of Canadians (47%) actually think the concept is a good one (see comprehensive tables for additional detail):
The Angus Reid Institute (ARI) was founded in October 2014 by pollster and sociologist, Dr. Angus Reid. ARI is a national, not-for-profit, non-partisan public opinion research organization established to advance education by commissioning, conducting and disseminating to the public accessible and impartial statistical data, research and policy analysis on economics, political science, philanthropy, public administration, domestic and international affairs and other socio-economic issues of importance to Canada and its world.
Click here for the full report including tables and methodology
Click here for comprehensive data tables
Click here for the questionnaire used in this survey
Shachi Kurl, Executive Director: 604.908.1693 firstname.lastname@example.org
Image Credit: CBC News
Source URL: https://angusreid.org/skinny-tv/
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