Privacy Policy

Please note that ARI collects data through the Angus Reid Forum, operated by the Angus Reid Group. As such, this policy governs the data collection methods of the Angus Reid Group, a separate commercial entity from ARI. Below is the Angus Reid Group’s Privacy Policy.


Individuals may voluntarily become members of the Angus Reid Group by registering at our website. Personal Information (“Personal Information”) is personal information you provide us, or what we collect from you and your devices in connection with your access to and use of the Services. In legal terms, we collect and use this Personal Information as a data controller. No Personal Information is sought from or about you without your prior knowledge and consent.

During the registration process, we gather certain Personal Information for contact and survey distribution purposes. We also record your IP address for member validation purposes and some browser and Operating System information for technical support purposes. Members may also be recruited on our behalf by third party websites, who may forward Personal Information to us, with the member’s prior consent.

When our firm conducts online research, our invitations and questionnaires clearly identify us and explain the purpose(s) of our contact. When we contact you, we generally do so for one of the following purposes:

  • To invite you to participate in survey research;
  • To conduct a survey research interview with you;
  • To validate answers you gave in a recent survey we conducted;
  • To update and to ensure that our records of your Personal Information are correct.

Occasionally, we may contact you for one of these other purposes:

To ask for your permission to use your Personal Information for a purpose that was not explained to you when we first collected your Personal Information.

At two stages in the registration process you are asked specifically if you consent to our use of your Personal Information for the purposes defined within this policy. This is called “double opt-in.” If at any time you wish to discontinue your membership you simply send an email to requesting your name and Personal Information be deleted from our files.

When you participate in our research, we may ask you for your personal opinions, as well as demographic information, such as your age and household composition. You may refuse to answer certain questions or discontinue participation in a study at any time. If you join our online community, you may rescind your membership at any time by following the opt-out instructions that we include in every e-mail that we send.

We do not accept children who are under 18 years of age for membership in the Angus Reid Group community. In some specific surveys we may ask if parents are willing to consent for their children to participate in an online survey. Parents are able to view the survey to determine if they are willing to consent to such participation. We will never knowingly collect information from any individual under the age of 18 years without the express, written permission from the parents or legal guardian of said child. The Angus Reid Group adheres to all Canadian and U.S. laws regarding Internet use by minors.

If a parent or guardian believes that Angus Reid Group has in its database the personally-identifiable information of a child under the age of 18, please contact us immediately at and we will use our best efforts to promptly remove such information from our records.



We combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study. We will never intentionally report your individual survey responses, except as described below.

Your survey responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside Canada. They are contractually bound to keep any information they collect and disclose to us or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own.

In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.

The only exceptions when we may disclose your Personal Information or survey responses to third parties are as follows:

You request or consent to sharing your identifying information and individual responses with the third parties for a specified purpose;

In accordance with the ESOMAR guidelines, we provide your responses to a third party who is contractually bound to keep the information disclosed confidential and use it only for research or statistical purposes;

In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.

Angus Reid Group is powered by:

Platform One Limited. For more information on Platform One and its Privacy Policy visit:; and

Rival Technologies Inc. For more information on Rival Technologies and its Privacy Policy visit:

The Angus Reid Group website may contain links to information on other websites. We do not have any control over these websites, and therefore, we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. We recommend that you carefully read the privacy policies of each site you visit.



We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasize the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect Personal Information.

We may transfer Personal Information to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing, and fulfillment of prize draws or other incentives. We require these companies to safeguard all Personal Information in a way that is consistent with our firm’s measures and as regulated by law. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it.

In the event that you redeem points for an online incentive, your email address will be shared with Virtual Incentives for the sole purpose of administering your reward. Please click here to review their Privacy Policy.



Angus Reid Group makes reasonable efforts to keep Personal Information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your Personal Information accurate, complete and current by answering our questions honestly.

Use of Personal Information

We use the Personal Information we collect to provide, maintain, protect and provide our Services, to develop new products and services, and to protect us and our customers. For example, we may use Personal Information about you for the following purposes:

Facilitate and improve your online experience of the Services;

To enable you to access and use the Services;

To communicate with you, including contacting you electronically for the purposes of responding to your comments, questions and requests, providing customer services and support, providing you with information about any of our services, if any, providing you with technical notices, updates, security alerts and administrative messages. You can opt out of receiving such information at any time.

To monitor and analyze trends, usage and activities on our Services;

To investigate and prevent authorized access to our Services and other illegal activities;

To protect and/or enforce our legal rights and interests, including defending any claims; and

For other purposes authorized by you or applicable privacy laws.

Legal Basis for Use

Our legal basis for collecting and using Personal Information as a data controller will depend on the specific circumstances in which it was collected. In general, we process your Personal Information under the following legal basis:

Consent – we process your Personal Information is you have consented to the processing activity. You may revoke your consent at any time, in which case we will cease further processing of your Personal Information based on your consent. This will however not impact the lawfulness of processing your Personal Information based on consent before it was withdrawn. Your access to and use of the Services might only be available based on consent.

Contract – we process your Personal Information to perform our obligations to you under a contract.

Legitimate Interest – we process your Personal Information to further our legitimate interests, such as in connection with managing, developing, testing the Services. Any such processing is conducted subject to appropriate measures to protect your fundamental rights and freedoms related to your Personal Information, and in any event will be subject to restrictions providing in this Privacy Policy. Further information or specification of our legitimate interests may be provided in relevant supplements applicable to such use.

Sharing of Personal Information

Except as set forth herein or in any applicable Terms of Use, we may disclose your Personal Information to our agents, vendors, consultants and other service providers to carry out work on our behalf. These entities acting on our behalf are prohibited from using your Personal Information for any purpose other than to provide this assistance.

We must disclose your Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. In addition, we may share information about you as follows:

To the maximum extent permitted by applicable law, in response to subpoenas or other legal process or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud;

To enforce the Terms of Use or other policies applicable to the Services;

To protect the rights, property, life, health, security and safety of us or any third party;

To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you;

With our affiliates for internal business purposes; and

In connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, or any other type of acquisition of all or any portion of our assets, financing, disposal, conveyance or transfer of all or a portion of our business to another company, in this event you will be notified via prominent notice on our Services of any change in ownership or uses of your Personal information, as well as any choices you may have regarding your Personal Information; and


In our sole discretion, we may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

HOW LONG do we retain Personal Information?

We endeavour to only collect Personal Information that is reasonably necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The length of time Personal Information is retained, and criteria for determining that time, are dependent on the nature of the Personal Information, the purpose for which it was provided and any statutory retention periods. This is subject to any valid opt-out or withdrawal of consent where processing based on consent, or other valid exercise of your data subject rights.


Links to third party sites

You may be able to access other third-party websites that have links on our Services, which you can purchase products or services or register to receive information. You should ensure that you carefully read the terms of any privacy policies in relation to those third-party websites and products or services. We have no control over the third party’s use of any Personal Information and therefore has no responsibility or liability for the manner in which the third party may collect, use, disclose, secure, or otherwise deal with your Personal Information. We simply provides these links to you as a convenience to you. Once you leave our Services, you are no longer governed by this Privacy Policy.


Promotional Communication

There may be features on the Services which enable you to subscribe to newsletters and other information about us. You can opt out of receiving communications from us at any time by following the instructions provided in those communications or emailing us at with the subject of “Unsubscribe”. You may also remove yourself from our email list by clicking on the unsubscribe link presented in all communications we send to our users.


International transfers

Depending on where you are located when you use or access the Services, your Personal Information may be transferred across international borders outside the country where you use or access the Services, including to countries outside the European Economic Area (“EAA”) that do not have laws providing specific protection for personal data or that have different legal rules on data protection. In such cases, we ensure that there is a legal basis for such transfer and that adequate protection for your Personal Information is provided as required by applicable law, for example, by using standard contractual clauses approved by the European Commission or other relevant authorities, by using certain service provides that are certified under the EU-US Privacy Shield, and by requiring the use of other appropriate technical and organizational information security measures. You may contact us at to obtain additional information about the safeguards we take in connection with these transfers.


Your Rights

You have a right to know what Personal Information we hold about you, and to access it. This section describes the mechanisms for you to control certain uses and disclosures of your information.

Upon request, we will provide you with information about whether we hold any of your Personal Information. You have the right to access the Personal Information we have about you. You may correct, amend, or delete that information at any time by emailing with a Personal Information Request. We will respond to your access request within a reasonable time period. We may require additional information from you to allow us to confirm your identity. There may be circumstances in which we may not be able to accommodate your request to change information if we believe that the change would violate any law or legal requirement or cause the information to be incorrect. Please note deleting the Personal Information we hold about you may result in you not being able to access or use the Services. All requests for the removal of Personal Information shall be responded to within a reasonable period of time.

In the event you have provided Personal Information to subscribe for newsletters and other information about us, you are free to opt-out of receiving such information at any time. To opt out of receiving communications from us please email us at with the subject of “Unsubscribe”. You may also remove yourself from our email list by clicking on the unsubscribe link presented in all communications we send to our users.

Your browser software can be set to reject all cookies, but if you reject our cookies, certain functions and conveniences of the Services may not work properly. To learn more about cookies, please check your browser’s help or similar feature or visit Some web browsers incorporate a “do-not-track” or similar feature that signals to websites with which the browser communicates that a visitor does not want to have his or her online activity tracked. Please check your browser’s help or similar feature for more information about this process.



If we make a material change to this policy or our privacy practices, we will post a prominent notice on this site for 30 calendar days prior to the implementation of the material change and describe how individuals may exercise any applicable choice. Following the implementation of the material change, we will record at the introduction of this policy when the policy was last revised.



Questions regarding this policy, complaints about our practices and access requests should be directed to the Angus Reid Group Privacy Officer via e-mail at or by mail at 803 – 1255 Bay St, Toronto, ON, Canada M5R 2A9.

We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.


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