by Angus Reid | June 9, 2016 8:30 pm
June 10, 2016 – Most Canadians believe high-speed internet is an “essential” service, and see ensuring universal access to it as a priority.
These are some of the findings of a new survey of Canadian public opinion on broadband internet access self-commissioned by the Angus Reid Institute.
The poll of more than 1,500 Canadian adults finds strong support for efforts to close the ‘digital divide’ between high- and low-income – and urban and rural – households in Canada. More than seven-in-ten Canadians support policies aimed at improving affordability for low-income earners, and roughly the same number favour a requirement that internet service providers build the necessary infrastructure to reach remote communities.
An essential service, and a very important issue
From Whitehorse, to St. John’s, to Iqaluit, internet service providers have extensive ground to cover in offering high-speed internet to Canadians across the Great White North. The large land areas and small population centres make providing broadband access to every Canadian household a difficult economic proposition for telecommunications companies.
As a result, many rural Canadians – both north and south of the 60th parallel – report their ongoing struggle to secure reliable internet service. Despite Canadian Radio-television and Telecommunications Commission (CRTC) targets for broadband speed and increased coverage, the sentiment in a number of Canadian communities is one of frustration.
This has led some, including the Yukon territorial government, to request that the CRTC deem internet a basic service objective, requiring it to be provided to all Canadians, similar to the mandate in place for telephone services.
The CRTC recently concluded hearings on broadband internet access, but has so far not chosen to classify it as such, and Canadians appear to be at odds with the regulator’s current position. When asked whether or not broadband internet is an essential service, fully two-thirds (68%) say it is:
Age appears to be one of the key driving factors of opinion on this issue. Canadians ages 18 to 34, many of whom have never known a world without the internet, are most likely to say that broadband is essential – nearly three-quarters (72%) say so. Older Canadians also perceive value in this service, though at a lower rate, as seen in the graph that follows:
Canadians show a high level of concern regarding their compatriots’ potential inability to enjoy the fruits of cyberspace. When asked to rank “ensuring broadband internet access for all Canadians” on an importance scale from one to five, 56 per cent choose a four or a five. This total is higher than any other issue ARI has asked about in 2016:
Majority support policies for low-income households
The educational and economic benefits of high-speed internet access have been well-established, and those without access may suffer a competitive disadvantage, lacking some of the tools their peers enjoy.
Data from Statistics Canada shows that low-income Canadians are significantly less likely to enjoy internet access at home:
With this in mind, ARI asked Canadians whether proposals to ensure low-income Canadians can afford broadband in their homes merit attention. Nearly three-quarters (71%) of respondents say there should be policies in place to ensure access for low income earners. Canadians are equally as likely to say they strongly support (34%) or moderately support (37%) such an effort:
Lower income Canadians are more likely to support programs or subsidies for poorer families. And when asked whether or not access to these services at a public library or a school is “good enough” to meet the needs of low income earners, they’re less likely to agree (55%) than Canadians in the highest income bracket (66%), as the following graph shows:
Notably, the percentage of respondents who “strongly disagree” that internet access at public facilities is sufficient for those who can’t afford their own home service is nearly two times higher among those with household incomes below $50,000 (21%) than it is among those earning more than $100,000 (12%).
Ensuring access for children is important
When it comes to ensuring internet access for Canadians, kids are key. Access to the web can help increase their ability to communicate, expand their worldview, and help to improve many other creative and academic skill-sets.
Perhaps because of an awareness of these benefits, most Canadians see ensuring broadband internet access at home for children as a worthwhile investment. Seven-in-ten (72%) agree with this statement, as seen in the graph that follows:
Support for government regulation on infrastructure
While broadband internet access is considered a formality in Canadian cities in 2016, such prevalence is certainly not a guarantee in more remote communities. An estimated 15 per cent of rural Canadian households do not have the proper infrastructure in place to access high-speed internet. This problem is worst in Nunavut, where just 27 per cent of communities are able to connect.
Further, rural communities that do have internet access are much more likely to have slower or spottier service. A 2016 report suggests that rural users experience, on average, connections 25 per cent slower than those of their urban web-surfing counterparts.
This Angus Reid Institute survey appears to confirm this finding. When asked how they would rate their current home internet service in terms of speed and reliability, urban Canadians are significantly more likely to report their service is either decent or very good (91%) compared with rural respondents (77%). Conversely, rural users say their service is “terrible” or “not very good” at triple the rate of urban users (21% to 7% respectively):
In many cases, the only way to address this gap is to expand existing high-speed internet infrastructure – a process that would be costly, and may provide minimal financial rewards to the companies building the infrastructure.
That said, most Canadians support government creating a regulatory climate in which such infrastructure would have to be built. Asked whether the CRTC should require internet service providers to build the necessary infrastructure to ensure that every Canadian household – including those in remote areas – has a broadband internet connection available to it, seven-in-ten (71%) say this is the right step to take.
As might be expected, views on this question vary significantly by one’s opinion on whether high-speed internet is an essential service. More than eight-in-ten (85%) of those who say it is essential, also say service providers should be required to make broadband available to all households. By contrast, fewer than half (43%) of those who say internet is not an essential service contend that this type of regulation is necessary:
Click here for the full report including tables and methodology
Click here for comprehensive data tables
Click here for the questionnaire used in this survey
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