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Cautious Skeptics

September 28, 2016 – This is the largest segment of the Canadian population (25%), and its members are most likely to fall in the 35 to 54 age group (39% do). This group is made up of close to equally men

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Faith Based Traditionalists

September 28, 2016 – This group comprises 20 per cent of the Canadian population. This segment is made up primarily of the centre-right. One-in-four (24%) are rural-based, the highest number of any group, while they’re split close to evenly by both

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Public Sector Proponents

September 28, 2016 – This group comprises 19 per cent of the Canadian population. Demographically, this is the segment with the greatest concentration of women (60%). And though they are not as left-leaning as the Permissive Reformers, many of them still

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Permissive Reformers

September 27, 2016 – This group comprises 14 per cent of the Canadian population. Their population distribution is close to average, though they skew slightly younger – one-third (33%) are in the 18 to 34 age group. They’re the least likely

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Free Enterprise Enthusiasts

September 27, 2016 – This group comprises 22 per cent of the Canadian population. This is overwhelmingly the most male segment (65%) and it skews older (48% are 55+). In fact, more than half of this group is made up of men

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