by David Korzinski | May 6, 2015 9:27 pm
May 6, 2015 – Most polls projected a historic upset in the Alberta election, with a province-wide Angus Reid Institute poll illustrating some of the key features of this new political landscape.
Many pre-election polls showed the New Democratic Party in a very strong position. Indeed, the Angus Reid Institute’s own findings indicated a substantial lead for the Alberta NDP, with two-in-five (41%) saying they were most likely to support the party on election day, far ahead of the Wildrose Party (28%) and the Progressive Conservative Association of Alberta (22%).
So, what’s happened? The dynamic in Alberta was driven by different elements: the mood of the province, the electorate’s appraisal of its leadership options and the issues resonating in this contest.
The mood of the province
The majority of Albertans were unhappy with the direction of the province and felt that the time had come to change the party holding the levers of power. Within this atmosphere the NDP managed to impress voters the most.
Half (48%) reported an improved opinion of the party and leader since the campaign started, fully four times the one-in-ten (12%) who said they were turned off by the NDP during this campaign. By contrast, Jim Prentice and the PC campaign received a negative appraisal: 52 per cent of Albertans said their opinion had worsened during the campaign, versus only six per cent who said it had improved, a ratio of more than 8:1. Brian Jean and Wildrose received a split verdict (21% improved, 22% worse, 57% unchanged).
Fully two-in-three (69%) identified with the sentiment “it’s time for a change in government – the Alberta Progressive Conservatives under Jim Prentice should be replaced by a different party”.
NDP leader Rachel Notley impressed many Alberta voters and was the most popular party leader among survey respondents. Voters appeared to have soured on PC leader and Premier Jim Prentice, and held a split opinion concerning Wildrose leader Brian Jean. When asked if they would be better or worse off if a given party leader were to win the election, well over half (58%) said they would be better off with Notley, while two-in-five (38%) thought the same of Jean, and just one-in-ten (12%) of Prentice. Additional results found that:
Breaking down the issues
Though Calgary mayor Naheed Nenshi referred to this Alberta election as the “Seinfeld Campaign” (one will note Seinfeld was famously a “show about nothing”), Albertans had little trouble identifying neither the issues that concern them, nor the parties/leaders most able to grapple with them.
The three most important:
On the first, the NDP had an overwhelming advantage (NDP 37%, Wildrose 15%, PC 9%). On deficits and government spending (specifically cutting government waste), Wildrose was seen as strongest (Wildrose 29%, NDP 22%, PC 8%).
But the surprise was the third issue – the economy and job creation – where the NDP was seen as most effective player (NDP 27%, Wildrose 19%, PC 19%). The only issue on which the Alberta PC party lead was the management of the oil and gas sector (PC 24%, NDP 20%, Wildrose 18%).
Voter preference versus predictions
Though most polling firms pointed to a significant lead for Notley and the NDP heading into election day, Albertans themselves still predicted a PC victory.
When asked who they thought would win the election, 39 per cent of respondents chose the Conservatives, compared to 30 per cent who named the NDP and just eight per cent who chose the Wildrose. When voters considered the contest in their own riding, the Wildrose party was expected to perform much better. In this scenario, one-third (32%) chose the Conservatives to win, while one-fifth (23%) said the NDP or Wildrose (22%).
Click here for full report including tables and methodology
Image Credit: Don Voaklander/Flickr
Source URL: https://angusreid.org/alberta-elections-2015/
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