Faith Based Traditionalists

September 28, 2016 – This group comprises 20 per cent of the Canadian population. This segment is made up primarily of the centre-right. One-in-four (24%) are rural-based, the highest number of any group, while they’re split close to evenly by both gender (49% male, 51% female) and age (36% 18 to 34, 32% 35 to 54, 32% over 55).

Notably, members of this segment are most likely to be either a first generation immigrant (both parents born outside Canada), or to have immigrated themselves (26%). They are by far the most religious cohort. One-in-three (33%) Faith Based Traditionalists report going to church at least once a week or more, compared to the Canadian average of just one-in-ten (11%). For this reason, members are much more likely than others, in fact, almost twice as likely as the next closest group (46%) to say that we should publicly celebrate the role of faith in Canadian lives (83%), instead of removing it from public spaces.

This group takes a more traditional view of social issues. On the question of doctor-assisted dying, while eight-in-ten members from each other segment say this practice should be more easily accessible, this group goes the other direction – three-quarters (75%) say there should be greater safeguards and less accessibility.

Faith Based Traditionalists are the most likely segment to regularly attend religious services

Faith Based Traditionalists are the most likely segment to regularly attend religious services


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