Eager to reconnect: Canadians most excited to hug friends, eat out, go back to work when COVID-19 threat recedes

by Angus Reid | April 12, 2020 10:30 pm

Timeline for ‘back to normal’ continues to lengthen, with most now saying it will be three months or longer


April 13, 2020 – What was likely the quietest Easter long weekend Canadians have known in their lifetimes is giving way to a fifth week of isolation as the country continues to fight the spread of COVID-19.

The latest public opinion survey from the non-profit Angus Reid Institute’s continuing research on COVID-19 finds that most Canadians are gearing up for the long haul. Indeed, two-in-five Canadians (41%) say they expect it will be three to six months before things are back to normal in Canada, and another two-in-five (43%) say it will be longer than that.

What this means for the population is evidently more movie and TV streaming and more organized spaces around the house.

Indeed, asked if there’s anything they are doing more of than normal since being isolated, streaming and cleaning are the two top choices, followed by calling friends and family and taking more walks.

If there’s one thing Canadians are looking forward to when this outbreak has run its course, it’s reconnecting. Nearly half (45%) say they’re looking forward to giving someone a big hug while one-in-three (34%) say they can’t wait to see and hang out with people outside their households.

More Key Findings:

 

About ARI

The Angus Reid Institute (ARI) was founded in October 2014 by pollster and sociologist, Dr. Angus Reid. ARI is a national, not-for-profit, non-partisan public opinion research foundation established to advance education by commissioning, conducting and disseminating to the public accessible and impartial statistical data, research and policy analysis on economics, political science, philanthropy, public administration, domestic and international affairs and other socio-economic issues of importance to Canada and its world.

INDEX:

 

How are Canadians filling time in isolation?

With unemployment skyrocketing[1] and public health officials asking residents to stay home to mitigate the spread of COVID-19, many Canadians have been struggling with the anxiety of how to get by in their day to day lives. Millions of employment insurance and Canadian Emergency Response Benefits have provided some solace[2] for Canadians, while others have been left still looking for answers[3].

Related: Canadians near-unanimous in expectations of economic woe as pandemic continues[4]

While economic concerns are primary, another reality is facing Canadians during this unprecedented time. Millions of residents are looking at considerable amounts of extra time in their day as they deal with reduced work or unemployment. With this in mind, the Angus Reid Institute asked Canadians about this new aspect of their lives. The results illuminate both positive and negative trends.

Asked how they are occupying their time, many people report taking up sedentary activities such as streaming movies and television shows (63%), playing video games (33%) and reading (40%).

That said, there are also more people going for walks (53%) or taking up extra exercise (26%) that they may not have previously had time for with their regular schedule intact. Below are the activities that Canadians report doing more than they were, pre-isolation:

These data include some stark generational differences in terms of activity of choice. Younger Canadians are much more likely to be engaged in video streaming, with nearly four-in-five (78%) reporting doing this, compared to two-thirds of 35- to 54-year-olds (65%) and half of those 55 and over (51%). Each group is close to identical when it comes to spending time cleaning and organizing, as well as reading (see detailed tables for more demographic breakdowns[5]):

What are they most looking forward to when this is over?

What will emergence from this strange hibernation look like? A lack of physical contact with others is evidently top of mind for Canadians. Nearly half (45%) say that the thing they are looking most forward to is giving a friend or family member a hug. Another one-in-three (34%) say that they are looking forward to reconnecting with their friends or going out to a restaurant or café (31%):

There are considerable differences in priority based on gender. Women are far more likely to say that they look forward to a hug (55% to 33%), and twice as likely to say that they are excited to go shopping (14% to 7%). Meanwhile, men are more likely to say that they look forward to a restaurant trip (35% to 27%) and four times more likely to say they are anticipating watching live sports (11% to 3%):

And when will “normal” begin?

As the coronavirus has spread in Canada, the percentage of Canadians saying that it will last less than a couple of months has dropped. That view is now held by just 16 per cent of Canadians, half of what it was in mid-March, while equal numbers now feel it will be three to six months (41%) or longer (43%):

Those most likely to say the timeline will be shorter than longer are past Conservative Party voters. One-quarter of this group say a month or two will be enough to get things back to normal. Generationally, those 55 years of age and over are most likely to foresee a timeline longer than six months:

For detailed results by age, gender, region, education, and other demographics, click here[6].

To read the full report, including detailed tables and methodology, click here.[7]

MEDIA CONTACTS:

Shachi Kurl, Angus Reid Institute: 604.908.1693 shachi.kurl@angusreid.org[8] @shachikurl

Dave Korzinski, Research Director: 250.899.0821 dave.korzinski@angusreid.org[9]

Endnotes:
  1. skyrocketing: https://business.financialpost.com/personal-finance/this-week-500000-canadians-applied-for-ei-heres-how-you-can-do-the-same
  2. provided some solace: https://business.financialpost.com/news/economy/so-easy-i-thought-it-was-fake-cras-cerb-system-gets-stellar-reviews-in-first-days-of-operation
  3. looking for answers: https://ipolitics.ca/2020/04/02/evening-brief-a-third-of-canadians-not-covered-by-ei-new-emergency-benefit-study-says/
  4. Related: Canadians near-unanimous in expectations of economic woe as pandemic continues: http://angusreid.org/covid-19-canadians-expect-worse/
  5. see detailed tables for more demographic breakdowns: http://angusreid.org/wp-content/uploads/2020/04/2020.04.12_BackToNormalRelease.pdf
  6. click here: http://angusreid.org/wp-content/uploads/2020/04/2020.04.12_BackToNormalRelease.pdf
  7. click here.: http://angusreid.org/wp-content/uploads/2020/04/2020.04.12_back_to_normal.pdf
  8. shachi.kurl@angusreid.org: mailto:shachi.kurl@angusreid.org
  9. dave.korzinski@angusreid.org: mailto:dave.korzinski@angusreid.org

Source URL: http://angusreid.org/covid19-back-to-normal/