[December 18, 2013] – Overall, Canadians are not in favour of service changes at Canada Post that would see home delivery phased out in urban areas. A new Angus Reid Global public opinion poll indicates 58 per cent of Canadians surveyed do not support the changes, while 38 per cent favour the end of door-to-door service in urban areas.
Unsurprisingly, those who still receive door-to-door mail delivery are most opposed to an end to this service (73%), followed by apartment and condominium dwellers who pick up mail from their lobby (62%). However, a clear majority of surveyed Canadians who already pick up mail from a community mailbox in their neighbourhood support the changes (59%).
A more focused look at the data shows Canadians generally fall into three main categories: those who believe Canada Post provides an Essential Service (48% of the sample), those who are Cautiously Concerned about the changes (35% of the sample) and those who are Unaffected and Unconcerned about the changes (17% of the sample). The segments were discovered by examining patterns of how people answered the survey questions, using a statistical technique called cluster analysis.
When scrutinized along past voting lines, support for the changes appears highest among respondents who voted Conservative in the 2011 election. More than half (53%) support phasing out door-to-door delivery in urban areas. By contrast, less than a third (31%) of voters who voted for the Liberal’s or New Democrat’s in 2011 support the service changes.
“For some Canadians, changes to Canada Post delivery service taste about as good as the glue on the back of a stamp,” says Shachi Kurl, Vice President, Angus Reid Global. “But the level of distaste depends on which party they have stuck with politically in the past. These changes appear to give Prime Minister Stephen Harper less trouble with his base.”
On December 13th 2013, Angus Reid Global conducted an online survey among 1,010 Canadian adults who are members of the Angus Reid Forum. The margin of error – which measures sampling variability – is +/- 3.1%.